Display card, particularly for pipe stems



March 23, 1943. o. BRUNNER DISPLAY CARD, PARTICULARLY FOR PIPE STEMSFiled Oct. 23, 1941 INVENTOR OTTO BRUNNE R 145' ATTORNEYS defined in theclaims.

Patented Mar. 23, 1943 UNITED STATES 2,314,765 I I DISPLAY CARD,PARTICULARLY FOR PIP STEMS Jackson Heights, N. Y., assignor to OttoBrunner,

Henry Leonard & Thomas, Inc.,

Ozone Park,

N. Y., a corporation of New York Application October 23, 1941, SerialNo. 416,191

4 Claims.

This invention relates to display cards, and more particularly to adisplay card for the dis play and sale of stems for tobacco pipes.

The primary object of my invention is to generally improve displaycards. Such cards have heretofore been made with wires or cords to holdthe individual articles being displayed. This adds to the cost ofmanufacturing the display card, and is undesirable because the wire orcord may be destroyed in removing the article, thus making itimpractical to return the same to the card. Some cards have been madewith spring clips, but these tend to mar the article being displayed,and greatly increase the cost of the card. The use of rubber-coveredspring clips is still more costly and is relatively unsightly.

One primary object of the invention is to overcome the foregoingdifficulties and to provide an improved display card which may bemanufactured inexpensively, in comparatively few operations, and whollyout of cardboard or like material. Another object is to provide adisplay card which may be folded into flat condition for storage orshipment.

To the accomplishment of the foregoing general objects and other morespecific objects which will hereinafter appear, my invention consists inthe display card elements and their relation one to the other ashereinafter are more particularly described in the specification andsought to be The specification is accompanied by a drawing, in which:

Fig. 1 is a perspective front view of a display card embodying featuresof my invention;

Fig. 2 is a perspective rear view of the same;

Fig. 3 is a rear elevation of the display card when folded flat;

Fig. 4 is a horizontal section through the display cardtakenapproximately in the plane of the line 44 of Fig. 3, with the displaycard folded part way;

Fig. 5 is a horizontal section'taken approximately in the plane of theline 5-5 of Fig. 2;

Fig. 6 is a horizontal section taken approximately in the plane of theline 6-6 of Fig. 2;

Fig. 7 is a horizontal section taken approximately in the plane of theline 'l-'l of Fig. 3; with the display card folded part way; and

Fig. 8 is a horizontal section taken approximately in the plane of theline 8-8 of Fig. 3, with the display card folded part way. 7

Referring to the drawing, and more particularly to Fig. 1, the displaycard comprises a main display board l2 having a plurality of supportcolumns or strips thereof. These strips pass through slots It in themain board l2, and are formed integrally with an easel structure on theback of the main board l2. In Fig. 1, the left-hand strip M is brokenaway at the bottom to expose slot l6.

I4 projecting from the front The easel structure is shown in Figs. 2through 8 of the drawing. It is generally in the form of a large hollowcolumn which is rectangular in section. At its upper end it comprisesside walls it connected by a back wall 20 which is spaced from the mainboard 12. The forward edge of side walls 18 are turned inwardly to formtabs or strips 22 which are cemented to main board I2. 7

At an intermediate point the side walls I8 are connected by anothersection of back wall 24. Between the back wall sectionsflfi and 24, apart of the material is folded forwardly and downwardly to provide alocking strip 26, the forward edge of which is notched at 28 (Figs. 3and 6) to interlock with the side walls It, thereby holding the parts inperpendicular relation, as is best shown in Fig. 6. The side walls arecut away at 35 (Figs. 2 and 3) to accommodate the locking strip 25, andto provide a part of the material for the same, specifically, the endsof the same.

Below the part 24 the easel has no back wall, the material being cutaway to widen the side walls, and thus providing relatively widened feet32. This adds stability to the easel and display card, withoutnecessitating too deep a column for the easel structure throughout itslength.

At the lower end of the easel the forward edges of the side walls orfeet 32 are turned inwardly to form tabs or strips 35 which arepermanently cemented to the back of the main board l2.

It will be evident that this easel structure may be folded flat againstthe back of the main board by turning the locking strip 28 upwardly tothe position shown in Fig. 3, and then pushing the structure sidewardly.The condition of the parts when moved part way toward fiat condition isillustrated in Figs. 4, '7, and 8, while in Fig. 3, the parts have beenmoved all the way to flat condition.

Between the upper folded and cemented strips 22' and the lower foldedand cemented strips 34, the side walls [8 of the easel structure areunfolded and project forwardly through the main board 12 to provide thedesired support strips I4. These are apertured to frictionally receivethe pipe stems. In the present case each pipe stem 40 is provided with ametal fitting or tenon 42, and the holes M through the support strip Mare dimensioned to rather snugly frictionally receive the tenon 42. Inthe specific case here illustrated, there are six holes in each supportstrip, thus adapting the same to receive and display twelve pipe stems,these being disposed with the tenons pointed toward one another and thebits pointed outwardly. The frictional fit is such that the bits may beremoved, examined, and returned, if desired.

The slots it through the main board [2 are preferably made with ampleclearance, to facilitate sideward folding of the support strips togetherwith the easel. This clearance is disposed predominantly at one side ofthe support strip. Thus in Fig. 6, it will be seen that the excess widthof slot [6 is disposed at the right of the support strips i l. The sameapplies to Fig. 2. In Fig. 1 the structure is viewed from oppositedirection, hence the excess slot dimension is at the left of the supportstrips. In any case, this excess is in one direction for both slots, andthis helps accommodate folding of the easel and support strips in onedirection, as will be seen from inspection'of Fig. '7.

Moreover, the main board i2 is preferably provided with short horizontalcuts 38 (Figs. 1 and 2) at the upper and lower ends of the slots l6.These cuts permit the material of the main board to yield slightly whenthe display is folded flat. This is illustrated in Fig. 7 by the slightinward turning of the main board at 48, and the S ight outward turningof the main board at 50.

The upper part of the main board l2 may be cut to any desiredconfiguration, as is illustrated at '2, and may be provided withappropriate advertising or/and illustrative matter.

It is believed that the construction and method of using, as well as theadvantages of my improved display card will be apparent from theforegoing detailed description thereof. The entire display card is madeof only two pieces of cardboard. There is no need for cords, wires, orspring clips. There is no marrlng of the stems, and they are displayedover their entire length. All of the work may be performed by thelithographing company which prints the display. The card may be foldedflat for compact storage and shipment. The pipe stems may be packagedand shipped separately. The storekeeper readily sets up the display cardand inserts the pipe stems. These are easily removed for inspection andsale, and may be returned to the card if not sold.

It will be apparent that while I have shown and described my inventionin a preferred form, many changes and modifications may be made in thestructure disclosed without departing from the spirit of the invention,as sought to be defined in the following claims.

I claim:

1. A display card comprising a main display board made of cardboard orthe like, means on the back of said board to support the same insubstantially upright position, said means com prising a single piece ofcardboard or the like cut and bent to form side walls connected by arear wall, part of the inner edges of the side walls being turned toform flaps which are cemented to the back of the main board, theremainder of the inner edges of the side walls projecting straightforward through receptive slots in the main board, to provide holderstrips which are cut to receive a plurality of the objects to bedisplayed, the back wall being cut away at the bottom to form extensionsof both of the side walls which extensions act as feet. to support thedisplay board with increased stability, another part of the back walland side walls being cut away and folded to horizontal position andnotched to interlock with the side walls in order to hold the assemblyin desired position.

2. A display card for pipe stems, said card comprising a main displayboard made of cardboard or the like, means on the back of said board tosupport the same in substantially upright position, said meanscomprising a single piece of cardboard or the like out and bent to formside walls connected by a rear Wall, the

inner edges of the side walls near the top and bottom being turned toform flaps which are cemented to the back of the main board, the mainboard being slotted at the side walls and said walls being extendedthrough said slots between the top and bottom flaps to provide holderstrips which project in vertical position from the front of the displayboard, said holder strips being perforated to frictionally receive aplurality of pipe stems to be displayed, the rear wall being parallel tothe main board, and the side walls being parallel to one another, andthe slots in the main board being wider than the thickness of the holderstrips, so that said support means and holder strips may be folded fiatagainst the main board when not in use.

3. A display card for pipe stems, said card comprising a main displaycard made of cardboard or the like, means on the back of said board tosupport the same in substantially upright position, said meanscomprising a single piece of cardboard or the like out and bent to iormside walls connected by a rear Wall, the inner edges 01 the side wallsnear the top and bottom being turned to form flaps which are cemented tothe back of the main board, a part of the back wall and side walls beingcut away and folded to horizontal position and notched to interlock withthe side walls in order to hold the assembly in desired position, themain board being slotted at the side Walls and said walls being extendedthrough said slots between the top and bottom flaps to provide holderstrips which project in vertical position from the front of the displayboard, said holder strips being perforated to frictionally receive aplurality of pipe stems to be displayed, the rear wall being parallel tothe main board, and the side walls being parallel to one another, andthe slots in the main board being wider than the thickness of the holderstrips, so that said support means and holder strips may be folded flatagainst the main board when not in use.

4. A display card for pipe stems, said card comprising a main displaycard made of cardboard or the like, means on the back of said board tosupport the same in substantially upright position, said meanscomprising a single piece of cardboard or the like cut and bent to formside Walls connected by a rear wall, the inner edges of the side Wallsnear the top and bottom being turned to form flaps which are cemented tothe back of the main board, the back wall being cut away at the bottomto form extensions of the side walls which act as feet to support thedisplay board with increased stability, another part of the back walland side walls being cut away and folded to horizontal position andnotched to interlock with the side walls in order to hold the assemblyin desired position, the main board being slotted at the side walls andsaid walls being extended through said slots between the top and bottomflaps to provide holder strips which project in vertical position fromthe front of the display board, said holder strips being perforated tofrictionally receive a plurality of pipe stems to be displayed, the rearwall being parallel to the main board, and the side walls being parallelto one another, and the slots in the main board being wider than thethickness of the holder strips, so that said support means and holderstrips may be folded flat against the main board when not in use.

OTTO BRUNNER.

